Alli Rising- Visual Analysis Paragraph

The campaign advertisement that was produced by the Romney campaign was about Obama making promises but was unable to keep them. The video really grabbed my attention at first when it showed the Janesville GM plant and that it had text saying a promise that was simply broken.  Details that really enforced my impression were clips of Obama speaking during his campaign to those that worked at the plant because he was making the promise that the government will make sure that the plant will be there for another hundred years.  The most important part of the video was that it shows Obama making the promise twice. The second promise was when the Janesville plant was on the verge of closing. Also having many promises made during Obama’s campaign were broken during his time in Washington. The color and style of the video also had an impression by having most of the video in black and white which would mean more of a gloomy feeling. It also has a depressing tone of voice throughout the video.  The images that direct the viewer’s eyes  also has a toll on the style by showing Obama speaking and pictures of the people that worked in Janesville showing how disappointed they looked. This reinforced what was important by showing Obama actually speaking about his promises and what it did to the people in the town.  There was also text included within the video. The text reinstates the important parts in the video, such as simple promises made, simply broken. With the style of the video it makes it clear that the argument of the advertisement was that Obama made multiple promises during his campaign four years ago but while he was in Washington his promises were broken.