Alli Rising-Rhetorical Précis- Chapter 6 Choices 2.0

In chapter six of Joe Marshall Hardin’s book Choices 2.0 (2010) he asserts that there are ways to see the media differently. Hardin supports this claim by giving examples of how a media critic may see media text. He states that a media critic’s job is to reveal the appealing aspects of an advertisement within the media. Hardin gives a method that may be used to develop a topic and plan for the organization of ones media critique. This method is called the Toulmin method, this includes three simple steps. The steps include finding the purpose of the argument, laying down the basic facts of the argument and the finally supporting the major points of the facts found.  He also includes three different possibilities that may be found in media critique. The first possibility is finding a narrative within media. This gives the reader of view of who the critic is and what they feel is important. The second is analysis; with this the critic has the job of pinpointing the target market. The last possibility is the argument; this would include trying to recognize what the ad is doing to grab the attention of the target market.  Joe Marshall Hardin’s purpose of this chapter was to inform his readers on the different possibilities of media and to help them see media in a more detailed way.