Alli Rising- Rhetorical Strategies

David Brooks the author of “Why Men Fail” uses several examples of ethos within his article. His main source is Hanna Rosin who wrote the book “The End of Men.” In her book she gives many reasons why men do not have the high rankings as they did at one point. He also uses the National Federation of Independent Businesses which states that women who own small businesses are more successful than men who own small businesses. His others sources are mainly used to present statistics within his article.

There is a good deal of emotional appeal throughout this article. He states that women are not able to climb the corporation ladder because many of them take time off the raise children. In Brooks article many of his emotional appeal is used from Rosin’s book. Rosin relates women to immigrants. Women are more likely to adapt to a new culture, language, and traditions. As men would rather stick to traditions and speak the language they are comfortable with. Rosin also reports women are more likely to go back to school to pursue a career. After studying college campuses she reports that men are more interesting in exploiting new college hook ups. Women do go along because it allows them to have sex and fun without any time consuming distractions from their careers. The National Federation of Independent Businesses claims that women who own a small business they are more likely to be more successful than a man who owns a small business. Women are also more likely to adjust better than men after they have suffered through a divorce.

In the article many sources with statistics that back up David Brooks argument. Such as, twelve out of the fifteen fastest growing professions are dominated by women. More women than men see their incomes rise by 25 percent after marital breakup. In the Auburn- Opelika region, the median female income is 140% of the median male income.